Meeting minutes - 13/3/13 and 15/3/13

Minutes for marketing meeting

Agenda (information that will be discussed):

·         Identify the 3 target audiences you are going appeal to (age, gender, likes/dislikes, psychographic profile)

·         Brainstorm general ideas for possible adverts.

·         Final decisions on advert 1

·         Final decisions on advert 2

·         Final decisions on advert 3

 

Date: Wednesday 13^th March 2013

Present: Jade, Zoe, Victoria, Mariana and Lauren M.

(Reiss present for advert 2 and 3.)

 

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
ADVERT 1: Target audience	Victoria thinks that the target audience should be teenage girls because they look up to her (Demi) as an idol. Mariana added that this is because they are the same age. Jade said that she would appeal to teenage girls because she has been through so much and because of this they could relate to her.
Type of advert:	Zoe thinks that we should do a TV advert. Jade and Victoria agree. Mariana thinks on the other hand that we should do a print advert because not all teenagers watch TV and that some teenagers think that TV is just a waste of time and they would prefer a poster, ext... Lauren on the other hand thinks that maybe a website advert will be better because a lot of teenagers spend more time on the internet rather than watching TV or reading a magazine with print adverts. Jade, Mariana and Victoria agree with doing a website advert. Zoe disagreed and questioned doing a website advert but later agreed after being persuaded by Jade. Mariana suggests that we should just have 1 video on the page but Lauren disagrees and says that we should add more to keep the audience interested so that they come back to the page more than once.
Psychographic group	Lauren thinks that the psychographic group should be aspirers because Demi is fashionable and quite pretty so girls who are materialistic would want to be like her. Victoria agrees and adds because her fans would want to be like her and aspire to be like her and they would see that she has been through a lot and they would want to be like her because they would see that she is strong. Mariana on the other hand think the psychographic group should be the struggler because many people don’t believe in themselves and think that they are less than what they really are Demi Lovato could then make them believe in themselves due to her history. Mariana, Jade and Zoe also agree with Lauren and Victoria because they would see her as a role model. In conclusion, overall everyone agrees and thinks that the psychographic group should be aspirers.
Where the advert will be placed.	Mariana puts forward the idea that the website advert should be placed on Facebook. Lauren agrees with Mariana and adds that Facebook would be a good place for their advert because a lot of people use Facebook and it would be a good way to gain publicity. Victoria also adds that Facebook would be a good idea because of the adverts that Facebook attaches to the side and that would be an easy way for Demi Lovato fans to find out about her new single. Mariana adds that Facebook normally has a small advert on the side with very little information so people who are interested would have to click on the advert to learn more. Zoe and Jade agrees with this and thinks that the advert should defiantly be on Facebook. Lauren questions how popular Facebook is now compared to Twitter. Victoria disagrees and adds that there are no adverts really on Twitter and the only place that you can really find adverts or information on Twitter is the ‘discover’ page which she knows from experience is hardly ever used by anybody.
ADVERT 2: Type of advert:	Mariana thinks that the second advert should be a TV advert preferably on Disney Channel so that it can appeal to children. Jade adds on to Marianas point by saying because children can’t read it would be easier for them to learn about new music, ext, via TV because they can’t read so it would be impossible for them to understand a print advert and they are too young for Facebook or Twitter. Lauren also agrees and adds that because most children are familiar with them from shows such as Barney and other Disney channel shows that it would be better if their advert was shown on Disney channel for them to see. Victoria thinks that we should have a banner running along the bottom saying that a Demi Lovato will be on the show later or after the next break or show. Mariana agrees and thinks we should add a picture of her too because children will be more curious to see what Demi Lovato is going to sing or do. This rest of the group agrees with this and thinks we should do this. Reiss said that we should have a Demi lovato weekend on the TV, which would represent how she got famous. Victoria said that we should include a TV show, movies and her music. Jade said this is possible because she was signed by Disney channel, and it would not be copy right.
Psychographic group:	Reiss suggests that the psychographic group will be Mainstreamers because children don’t really have knowledge to be independent; jade agrees because children parents are the ones who decide what they can and cannot do.  Lauren said that this would apply to a Disney advert because Disney is aimed at children and parents would feel safe with them watching the Disney channels because Disney is full of harmless TV shows. Victoria and Mariana agrees with Lauren because all parents would rather let there children watch Disney because parents would think that the programs are sensible enough. The advert should be aimed at children between the ages of 4-15. This would be attracted to both male and female because Disney channel is a unisex.
ADVERT 3	For our third advert lauren suggests that we should do a poster pull out in a magazine which can also class as a print advert. Zoe thinks that this is a good idea is it could attract male attention. Reiss also thinks that there shouldn’t just be pictures of Demi because we don’t only want it to be baised on her image we want the latest gossip about her and her new tracks and lyrics, also having prizes available. Mariana agrees because men would be attracted to posters because of her body, men would be attracted to her this way, and they would want to keep this image.  Victoria builds on the point by adding that if Demi is in the poster in a male magazine they would want to know more about her because of how beautiful she looks and how she appeals to the opposite sex. Jade also suggests that we should put the apple I tunes logo in the corner so that it appeals to men because they listen to a lot of music. Lauren questions what magazine we would put this in, Victoria then said , to do this we would research different male magazines and see what one has the most ratings and use that for our advert. Mariana disagrees with Victorias answer because they internet doesn’t always give you accurate information. Therefor we might not get the information that we need. Jade suggests that we should research our points on an official Demi Lovato website rather than finding information that we are unaware is true or not. Out age range would be from 16-21. Although Jade disagrees with this because we need to advertise to a new type of audience which she thinks 21-25s because advertising to 16-21 year olds wouldn’t be appropriate. Lauren disagrees with jade because she thinks that 16 year olds and up wars would be interested in her as she is an older woman who is attractive, and mainly younger people would have a poster on their walls, because an older person would have grown out of this habit. Zoe thinks that it would be a little freaky if 30 year olds was obsessed with demi lovato as she is a young person herself, so she don’t think that it would be appropriate for an older audience to watch her. Mariana agrees with Lauren because if we do a wider audience age we would have more views on our poster in the  magazine . Lauren asks what is our final age range is going to be . Victoria and Mariana suggested that for our final age range should be around 16 to 26 years old because if it was any older it would be disturbing. Lauren agrees with Victoria’s  and Mariana’s point because she thinks 16 to 25 years old would be a good age range is wide enough but no too wide. Reiss , Jade and Zoe agrees because it sis a new audience for them to promote to .