While doing
my final piece of work I used the masking skill to make my main image and the
bottles around the image plus, the one the women in holding to make the image
more effective and different from the rest of the print adverts that I have
previously seen.
The reason
I masked the small bottles that are around the main image is because I wanted
to create the effect that they are diamonds, because the slogan for my teams
drink was ‘A girls bestfriend.’ Which most people say is diamonds after the
song that came out. I masked the main image using a sparkly, green background
but once that was finished I decided it was too much so I changed it so that
the masking layer was lighter and less dramatic. This I think gives the effect
that because she has drunk our drink ‘Quench’ she is now sparkling and men are
dropping at her feet.
Other
things I done to my print advert was I added hands behind the man and woman to
make it seem that now she had drunk
‘Quench’ she is so much more attractive and everybody either wants her
or the drink. So by having the hands reaching up for her makes it seem like
everyone else will do anything to have her and the drink. I also included
apples and blackcurrants as well as the sparkly bottles because without them
the background still looked abit plain and by having the main ingredients of
the drink visible it not only adds more colour to the print advert but shows
the audience that in a way the makers of ‘Quench’ are not hiding anything from
them and what you see is what you get. The writing ‘Quench’ and the slogan
underneath ‘A girls bestfriend’ was all done in green, cursive writing because
I wanted materialistic, aspiring girls to be drawn to the print advert and I
personally, feel that that type of writing would draw them in more because it
is quite un-normal to have now but most people think that that type of writing
is very attractive looking and perfect. So therefore, it would attract to my
audience of 18-25 year old girls who want to be the first to have everything
and be the best of the best. Also, I think by adding the light, quite
see-through looking halo on top of ‘Quench’ shows that the drink is very
healthy and good for you unlike most of the other drinks available now. One
thing that I do like about the halo is that it is not very solid and too bright
that it would begin to clash with the other images and writing on the print
advert. To make the once solid halo, slightly more see-through I using the quick-selection
tool and then changed it on the side where the rest of the layers are from
normal to lighten which gave it a nice lightened effect that made it possible
for us to see the rest of the top of the ‘h’ underneath. Another, reason why I
quite like the halo is because it breaks up the colour scheme so that the print
advert was not too green and plain.
One of the
things that I had to change in my print advert was my logo. This was because
when I changed the background from a green water droplet to a plain background
the writing in the logo saying ‘Quench’ was unable to be seen. So therefore, to
resolve this I had to change the colour from black to white.
However,
know looking back some of the things that I think still need to be improved are
the masking on the hands. When I got feedback on my print advert from my
classmates this was one of the most brought up targets. To improve this I could
have taken my time when cutting it out so that the white background that it
used to have behind it is not visible and it has more of a smooth cut so that
it would look more professional.
I think
that the least effective part of my print advert is the hands because one they
are not really necessary for the print advert like without them I think the
advert wouldn’t really change much. Also, the hands don’t exactly match with
the whole colour scheme of the advert so in some circumstances you could say
that the hands make the whole print advert looks mixed and matched.
However, I
think one of the most effective parts of my print advert is the writing for
‘Quench’ and ‘A girls bestfriend.’ This is because I think that the actual
writing is what I think shows who the target audience is because you can see
just from the writing what gender I am targeting and a bit about their personality
that they are girly and fashionable. Also, I think that it is one of the most
effective parts because towards the end I added a halo above the writing which
I think breaks up to colours and shows that the drink is healthy and good for
you.
