Friday, 24 May 2013
Advertising campaign
Media
Production Proposal for Music Advertising Campaign
Group names and contact details:
Lauren Mayne, Reiss Ledwich, Jade Inwood, Zoe Carr, Mariana
Morales and Victoria Achola-Wacha.
Harris Academy Bermondsey:
55 Southwark Park Road
London SE16 3TZ
London SE16 3TZ
Tel: 0207 237 9316
Project title:
Demi Lovato - Skyscraper
Purpose of advertising campaign:
To promote the single to a different range of people and target
audiences.
Advert
1
Type of advert and technique used:
The advert technique that we will use for our first advert is
websites this is because we think that now advertising through the
internet would be the most effective and easiest way to gain publicity for the
song and artist.
Content:
When people look at our advert the first things that everyone
would properly see is the title at the top which would say ‘Demi Lovato –
Skyscraper’ and because we will make the website on Facebook the profile
picture of the page would be of Demi Lovato herself. Also, hopefully the next
thing that they would be able to see if this is possible is the background of
the page if Facebook would allow us to customise one, if this is possible then
I would try to make a background of tall grey skyscrapers/tall buildings with
either a glassy effect as the song mentions broken glass a lot or if this is
not possible then I want to try and make the glass of the skyscrapers showing
broken to therefore, symbolise some of the lyrics of the song. Another thing
that would be on the Facebook page would be a little video box that would if pressed
play would play a short teaser of the song and at the end come up with links for
where to buy the song. However, normally if a person views the video on a
mobile device such as an iPhone then they would not be able to press the link
and continue to the iTunes page were the could purchase the song so therefore
because of this I am planning to below the song where the write up would be I
want to place the links of the songs again so that apple users could purchase
the song as well. Another, thing that I want to include on the page is a
comment box so that people who enjoyed or liked the song can comment their
feelings and thoughts about it. Finally, one of the lasts things that I think
should be included on the Facebook page is a basic write up about Demi so
people can get to know her and a link so that people can be easily directed to
her official website.
Target Audience:
The target audience for this advert in particular is teenage
girls properly aged between 13 to 17 because you have to be at least 13 to
create a Facebook account. Another reason why we chose this target audience is
because they would be able to look at Demi Lovato as a role model and would
properly like the way she dresses and would also be around the same age as her
so they would connect more to her music and personality.
Technology:
For this advert I think that almost all of the technology would
be able to be done at the Academy as it would be using pretty simple, everyday
programmes that we use in media such as Adobe Photoshop, The internet and
possibly an programme such as Movie Maker or an programme similar. Because of
this I think that this advert would be extremely cheap. For example, to create
a Facebook account is free so we would have no problems there and also all of
the programmes that I mentioned we already have available for us in the Academy
so there would be no further cost there.
Advert
2
Type of advert and technique used:
The next type of advert that we plan to do is a TV advert
preferably on a TV channel such as Disney Channel. We have choose this type of
advert mainly because most people actually found out about Demi because she
started off her career acting so it seemed like a likely place for her younger
fans to find out about her music was on via TV as well.
Content:
One of the ideas for this advert was to organise a day on Disney
Channel like a ‘Demi Lovato Disney Takeover’ were they would show all of the
Disney movies she starred in such as ‘Camp rock’ and ‘Princess protection
programme’ and also they would show the TV shows she starred in. For example,
‘Sonny with a chance.’ During this day, between shows and movies were the
adverts are usually planned we wanted to instead have Demi Lovato’s song
Skyscraper playing with a little banner underneath saying ‘Demi Lovato –
Skyscraper’ with a little picture of her next to the writing in the corner.
Target Audience:
The target audience for this advert would be children of both
genders between the ages of 4 to 15. This is because for one the children
between the ages of 4-12 would be too young to create a Facebook page and see
our Facebook advert so therefore, by putting Demi Lovato’s new song and new
career choice in a sense in a place where she started and gained all of her
first fans would be one of the best choices because not only would her original
fans be able to see what she is up to now but she would also gain new younger
fans who she would also appeal to.
Technology:
I think this advert would be more costly then the first because
not only would we have to pay Disney Channel to change the whole of their usual
shows for Demi’s shows and movies but we would also have to pay them to play
her song as their adverts instead of the usual ones. However, as Demi Lovato
was originally one of the Disney cast and as she was signed by Disney I think
this would cost a lot less then it would have originally if she was not
actually originally signed by Disney.
Some of the programmes that I think we would have to use to
create this advert is a programme such as Movie maker or similar to create the
music video. If we can’t actually create the video itself then I think the next
best idea would be to turn the music video into a lyric video to which the
audience would be able to eventually sing along and learn the words. Another of
the programmes that we would need to use is Adobe Photoshop to create the
banner that would be shown underneath the video. Finally, for the shows I think
that would already be done by Disney itself because they already have access to
all her movies and shows.
Advert
3
Type of advert and technique used:
The third advert that we was planning to do was a magazine
advert such as a poster pull out. This is because as Demi is an attractive
person by having a poster pull out of her in an men’s magazine (which we have
not yet chosen) the male audience would therefore, think she is good looking
and then might want to get to know what she does and would be more interested
in her music then before.
Content:
For this advert, one of the ideas that I have is to have a
skyscraper background or to have Demi Lovato wearing possibly a grey dress
walking between skyscrapers or possibly even just Demi standing there in a grey
dress. One of the reasons why I have chosen the colour grey as the main colour
is because skyscrapers tend to be grey in colour. Also, the song has a sense of
sadness to it so grey is quite a sad, neutral, sophisticated colour. As well as
that we would have writing somewhere on the page saying ‘Demi Lovato –
Skyscraper’ and possibly a short write up on Demi herself so they would get to
know her. A final thing that we are going to include is at the bottom a link
with the iTunes sign so that they would know where to go and listen to a tester
of her song and where to go to possibly even buy her song.
Target Audience:
For this advert the target audience is going to be males aged
between 16 to 25 because if the target audience was any older it would feel
quite creepy as she is around 19 herself. Also, as the advert itself is going
to be in a male’s magazine the target audience is obviously going to be males.
Technology:
For this advert it’s not going to be overly costly but it will
still cost a bit because we would need to organise a spot in a male’s magazine
and pay to have our advert placed there.
All of the adverts that we have organised and spoke of doing would be
able to be done and organised at the academy.
Some of the main programmes that we would have to use to create
this advert is Adobe Photoshop because we would have to organise and set out
how the advert is layered and where we want to have her placed, the colour
palette and just generally how we want our advert to look.
Advert
4
Type of advert and technique used:
The fourth advert that we will have is an iTunes advert so that
people know where they can purchase the song.
Content:
On this advert I have Demi Lovato Demi Lovato standing in the
middle masked over with a Skyscraper so that she and the Skyscraper shaped
around her are visible. Also, included in this advert is writing in blue saying
‘Demi Lovato – skyscraper’ and when this song will be available from as well as
the iTunes logo.
Target Audience:
This advert I think would appeal to most people of both genders
as we don’t actually have anything that is particular stereotyped to one
gender.
Technology:
This advert to create was completely free as I
was able to make it in the academy on the programme Adobe Photoshop.
Wednesday, 22 May 2013
Advertising Campaign proposal
Media
Production Proposal for Music Advertising Campaign
Group names and contact details:
Lauren Mayne, Reiss Ledwich, Jade Inwood, Zoe Carr, Mariana
Morales and Victoria Achola-Wacha.
Harris Academy Bermondsey:
55 Southwark Park Road
London SE16 3TZ
London SE16 3TZ
Tel: 0207 237 9316
Project title:
Demi Lovato - Skyscraper
Purpose of advertising campaign:
To promote the single to a different range of people and target
audiences.
Advert
1
Type of advert and technique used:
The advert technique that we will use for our first advert is
websites this is because we think that now advertising through the
internet would be the most effective and easiest way to gain publicity for the
song and artist.
Content:
When people look at our advert the first things that everyone
would properly see is the title at the top which would say ‘Demi Lovato –
Skyscraper’ and because we will make the website on Facebook the profile
picture of the page would be of Demi Lovato herself. Also, hopefully the next
thing that they would be able to see if this is possible is the background of
the page if Facebook would allow us to customise one, if this is possible then
I would try to make a background of tall grey skyscrapers/tall buildings with
either a glassy effect as the song mentions broken glass a lot or if this is
not possible then I want to try and make the glass of the skyscrapers showing
broken to therefore, symbolise some of the lyrics of the song. Another thing
that would be on the Facebook page would be a little video box that would if pressed
play would play a short teaser of the song and at the end come up with links for
where to buy the song. However, normally if a person views the video on a
mobile device such as an iPhone then they would not be able to press the link
and continue to the iTunes page were the could purchase the song so therefore
because of this I am planning to below the song where the write up would be I
want to place the links of the songs again so that apple users could purchase
the song as well. Another, thing that I want to include on the page is a
comment box so that people who enjoyed or liked the song can comment their
feelings and thoughts about it. Finally, one of the lasts things that I think
should be included on the Facebook page is a basic write up about Demi so
people can get to know her and a link so that people can be easily directed to
her official website.
Target Audience:
The target audience for this advert in particular is teenage
girls properly aged between 13 to 17 because you have to be at least 13 to
create a Facebook account. Another reason why we chose this target audience is
because they would be able to look at Demi Lovato as a role model and would
properly like the way she dresses and would also be around the same age as her
so they would connect more to her music and personality.
Technology:
For this advert I think that almost all of the technology would
be able to be done at the Academy as it would be using pretty simple, everyday
programmes that we use in media such as Adobe Photoshop, The internet and
possibly an programme such as Movie Maker or an programme similar. Because of
this I think that this advert would be extremely cheap. For example, to create
a Facebook account is free so we would have no problems there and also all of
the programmes that I mentioned we already have available for us in the Academy
so there would be no further cost there.
Advert
2
Type of advert and technique used:
The next type of advert that we plan to do is a TV advert
preferably on a TV channel such as Disney Channel. We have choose this type of
advert mainly because most people actually found out about Demi because she
started off her career acting so it seemed like a likely place for her younger
fans to find out about her music was on via TV as well.
Content:
One of the ideas for this advert was to organise a day on Disney
Channel like a ‘Demi Lovato Disney Takeover’ were they would show all of the
Disney movies she starred in such as ‘Camp rock’ and ‘Princess protection
programme’ and also they would show the TV shows she starred in. For example,
‘Sonny with a chance.’ During this day, between shows and movies were the
adverts are usually planned we wanted to instead have Demi Lovato’s song
Skyscraper playing with a little banner underneath saying ‘Demi Lovato –
Skyscraper’ with a little picture of her next to the writing in the corner.
Target Audience:
The target audience for this advert would be children of both
genders between the ages of 4 to 15. This is because for one the children
between the ages of 4-12 would be too young to create a Facebook page and see
our Facebook advert so therefore, by putting Demi Lovato’s new song and new
career choice in a sense in a place where she started and gained all of her
first fans would be one of the best choices because not only would her original
fans be able to see what she is up to now but she would also gain new younger
fans who she would also appeal to.
Technology:
I think this advert would be more costly then the first because
not only would we have to pay Disney Channel to change the whole of their usual
shows for Demi’s shows and movies but we would also have to pay them to play
her song as their adverts instead of the usual ones. However, as Demi Lovato
was originally one of the Disney cast and as she was signed by Disney I think
this would cost a lot less then it would have originally if she was not
actually originally signed by Disney.
Some of the programmes that I think we would have to use to
create this advert is a programme such as Movie maker or similar to create the
music video. If we can’t actually create the video itself then I think the next
best idea would be to turn the music video into a lyric video to which the
audience would be able to eventually sing along and learn the words. Another of
the programmes that we would need to use is Adobe Photoshop to create the
banner that would be shown underneath the video. Finally, for the shows I think
that would already be done by Disney itself because they already have access to
all her movies and shows.
Advert
3
Type of advert and technique used:
The third advert that we was planning to do was a magazine
advert such as a poster pull out. This is because as Demi is an attractive
person by having a poster pull out of her in an men’s magazine (which we have
not yet chosen) the male audience would therefore, think she is good looking
and then might want to get to know what she does and would be more interested
in her music then before.
Content:
For this advert, one of the ideas that I have is to have a
skyscraper background or to have Demi Lovato wearing possibly a grey dress
walking between skyscrapers or possibly even just Demi standing there in a grey
dress. One of the reasons why I have chosen the colour grey as the main colour
is because skyscrapers tend to be grey in colour. Also, the song has a sense of
sadness to it so grey is quite a sad, neutral, sophisticated colour. As well as
that we would have writing somewhere on the page saying ‘Demi Lovato –
Skyscraper’ and possibly a short write up on Demi herself so they would get to
know her. A final thing that we are going to include is at the bottom a link
with the iTunes sign so that they would know where to go and listen to a tester
of her song and where to go to possibly even buy her song.
Target Audience:
For this advert the target audience is going to be males aged
between 16 to 25 because if the target audience was any older it would feel
quite creepy as she is around 19 herself. Also, as the advert itself is going
to be in a male’s magazine the target audience is obviously going to be males.
Technology:
For this advert it’s not going to be overly costly but it will
still cost a bit because we would need to organise a spot in a male’s magazine
and pay to have our advert placed there.
All of the adverts that we have organised and spoke of doing would be
able to be done and organised at the academy.
Some of the main programmes that we would have to use to create
this advert is Adobe Photoshop because we would have to organise and set out
how the advert is layered and where we want to have her placed, the colour
palette and just generally how we want our advert to look.
Advert
4
Type of advert and technique used:
The fourth advert that we will have is an iTunes advert so that
people know where they can purchase the song.
Content:
On this advert I have Demi Lovato Demi Lovato standing in the
middle masked over with a Skyscraper so that she and the Skyscraper shaped
around her are visible. Also, included in this advert is writing in blue saying
‘Demi Lovato – skyscraper’ and when this song will be available from as well as
the iTunes logo.
Target Audience:
This advert I think would appeal to most people of both genders
as we don’t actually have anything that is particular stereotyped to one
gender.
Technology:
This advert to create was completely free as I was able to make
it in the academy on the programme Adobe Photoshop.
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